Successful web design is that which brings more conversions. As such, your website should attract attention, direct interest to the key elements and be easy to remember. Unique web design will differentiate your brand from the competition and therefore increase the traffic.
It’s important to remember that the visual elements aren’t the be all and end all of effective web design. The importance of user behaviour in successful web design, accessibility and concentrating on the users’ needs should never be ignored. So how can you include the concept of UX in your web design in order to improve it?
Reunite the Big Picture and Small Picture
When talking about web design, people generally think of things that relate to how a website looks, such as fonts, colours and placement. Designers focus on navigating the basic rules of web design and using them to their advantage in creating a unique end product. As such, experiments and creativity seem to govern this field. On the other hand, UX design seems completely different. UX designers value simplicity and consistency, boasting a more conservative mindset, at least in appearance.
But this apparent dichotomy shouldn’t prevent you from combining the two areas. A good UX design gives you the bigger picture: your ultimate goals for your website. Web design is the glue that keeps the small elements together, offering structure to your website. As such, you should incorporate UX into your website from the beginning, not after it’s up and running.
The Everything-friendly Mindset
With so many devices that people are using nowadays, it’s important to have web design that’s friendly to all of them. It might be difficult to obtain a strong UX for all these devices, so you need to plan for a mobile-first indexing. Websites with a better mobile-friendly experience get better rankings, but that doesn’t mean you have to neglect UX on the other platforms that your visitors use. The solution is to design multiple variations of your website, not to change an existing one.
Focus on How Customers Think
According to Magicdust, intuitive user experience relates to understanding the perspective of your visitors. You should know what they come searching for on your website, which factors are essential when making a purchase decision, what attracts their interest and even why they’re on your website, to begin with. Empathising with your visitors brings more conversions as well as a more loyal audience. This helps particularly when you employ new technology when building your website.
UX as a CTA
Web designers know how important your calls to action are, but perhaps the strongest of all is the one that you can’t see. A pleasant user experience ensures more visitors see your website as reliable, so they will return to read your content and buy your products.
As with most products, usability is directly related to the users’ experience and therefore, you can’t ignore minor flaws in the overall aspect of your web design.