Just because a website is getting considerable traffic doesn’t mean it is raking huge in terms of sales. SEO, PPC and other forms of paid marketing must be used effectively to boost conversions. So, What Is Conversion Rate Optimisation ? In simple words, it refers to the strategies, means, and processes used for increasing traffic and website visitors, who eventually end up completing the desired action.
The basics at a glance
The purpose of conversion rate optimization is to promote a particular action. For instance, you may want customers to buy a certain product, or to complete a form online. With the help of CRO, marketing agencies determine user actions on a website, and find friction pointers that are possibly preventing users from taking the action desired. Data is further collected, and with other marketing means, attempts are made to improve the conversion rates.
More on CRO
You need to have CRO goals and must work around specific strategies to make the most of traffic landing on your website. This is a continuous process, and it is best that you hire a marketing agency that’s experienced on the job and can interpret what conversion rate optimization means for your business.
Check online for agencies specializes in conversion rate optimization.